Kylie Jenner Dyed Her Hair Pink, and Now No One Knows What Year It Is

And make no mistake, Jenner is doing this for the nostalgia clicks. “hiiiii remember me,” she wrote on Instagram.

On TikTok she was even more pointed, captioning a video, “heard its 2014 vibes this year.” She set the video to the song “Suga Suga,” which is from 2003, but whatever.

Anyone with even a passing familiarity with the Kris Jenner playbook can see that this is a blatant attempt to push (very speculative) tabloid stories of Timothée Chalamet thinking about dumping Kylie after the Golden Globes drama off the first page of Jenner’s Google News results, and our prediction is that it will work. And you know? Of all the things this family has done for attention, dressing up like it’s the old days is one of the better ones. Welcome back, King Kylie.